The quality that we prize most highly in healthy skin is 'tolerance'.
Tolerant skin takes the surprises that life throws at it without drama. It is rarely blemished, irritated or inflamed, and that allows it to appear serenely confident.
So how can you formulate for that?
We've found the key is to ensure our performance ingredients are gentle on your skin, so that they don't risk irritating or sensitizing it. This keeps your skin balanced and allows our natural botanical extracts to condition your skin, with their powerful antioxidant, anti-inflammatory, antibacterial, anti-fungal and anti-carcinogenic properties, to your skin's great benefit.
The reason we've turned conventional wisdom on it's head is because of the damage that harsh ingredients can do to your skin through something called 'chronic inflammation'.
"Acute inflammation' is your immune system's easily recognizable cycle of trauma, swelling, pain then healing. It's the natural process of attacking infections and healing wounds. One of it's main components in skin is the creation of lots of Collagen as a scaffold for the growth of new skin.
'Chronic inflammation' is a corruption of that process where your immune system is so stressed, it attacks your own tissue as if it were a foreign invader. One of the main results of chronic inflammation in skin is the breakdown of healthy Collagen.
Chronic inflammation does not elicit swelling or pain and is largely unfelt and unseen. Yet it's a major factor in the loss of firmness, elasticity, even pigmentation and the loss of tolerance common to healthy skin.
In order to keep your skin on a balanced path and avoid inflammation we formulate without a long list of common sensitizers. Instead of reacting to daily irritation, your skin is able to concentrate on renewing itself holistically. You can see a list of some of the ingredients we omit below.
As you age, natural processes such as the upkeep of Collagen, Elastin and Glycosaminoglycans, regular cellular turnover and epidermal barrier function deteriorate over time. We utilize ingredients that work with your skin to boost the efficiency of these natural protective processes and coax them to function as they do in younger skin.
We do all of this gently by making sure our performance ingredients are stabilized, time-released, micro-encapsulated and thoroughly tested. We have treated all of our performance ingredients to ensure that they don't challenge your natural barrier or irritate and sensitize your skin. You'll find your skin is calmer and much more tolerant.
Because chronic inflammation is a danger even with gentle ingredients most of our formulations are based around natural, powerful anti-inflammatory extracts like Sea Whip, Chamomile and Licorice Root extracts, and powerful, multifunctional, broad-spectrum antioxidant protection from ingredients like Astaxanthin (algae) and Ergothioneine (mushrooms); as well as Aloe , Asafetida, Bergamot, Calendula flower, Chinese Cinnamon, Clary Sage, Coffee, Cornflower, Eucalyptus, Goji fruit, Green Tea, Hibiscus, Jasmine, Lemon, Linden, Locust Bean, Mangosteen, Matricaria, Noni fruit, Pear, Pomegranate, Rose Hip, Rose oil, Rosemary, Safflower seed, Vanilla oil, White Tea and Wild Mint extracts.
All of our products are put through some of the most comprehensive stability testing available, to ensure maximum efficacy, formula stability and container compatibility. Products for sensitive skin go through a month of testing on 50 subjects by Board-Certified Dermatologists. Products for use around the eyes are screened by qualified Ophthalmologists. And we do not test on animals!
such as: Sodium Lauryl Sulfate (SLS)
Sodium Laureth Sulfate (SLES)
such as: DMDM Hydantoin
MEA or DEA
such as: Stearyl Alcohol
such as: Phthalates
such as: Collagen